Introduction

Hi, I’m Jonathan Mitchell, an IELTS examiner and academic writing specialist.
One of the most common reasons candidates get stuck at Band 6.5 is not vocabulary or grammar — it’s a lack of clear development in their ideas.

In this guide, you’ll learn how to develop arguments and examples effectively in IELTS Task 2 essays, so each paragraph demonstrates logic, support, and coherence — exactly what examiners look for at Band 7 and above.

Why Idea Development Matters

IELTS Task 2 is not about how many ideas you can list — it’s about how well you explain each one.
The Task Response and Coherence & Cohesion scores depend on your ability to:

  • Extend ideas logically
  • Support claims with explanations or examples
  • Link sentences smoothly within a paragraph

Weak paragraph:

Technology is good. It helps people. It is used everywhere.

Developed paragraph:

Technology has improved communication by allowing instant global connection. For example, video conferencing enables international teams to work together effectively without physical travel. This efficiency has transformed modern business and education.

The difference is depth and logical flow.

The PEEL Method (Band 8 Strategy)

To develop ideas clearly, use the PEEL structure — an examiner-approved framework for paragraph writing.

Step

Meaning

What to Include

P

Point

Introduce your main idea clearly.

E

Explain

Clarify why or how this point is true.

E

Example

Give evidence or an illustration.

L

Link

Connect to the essay question or the next idea.

Example Paragraph (Problem/Solution essay):

One major cause of obesity is the rise of fast food consumption. These meals are often high in fat, sugar, and calories, which encourage overconsumption and poor nutrition. For instance, a recent WHO report found that children who eat fast food more than three times a week are 40% more likely to become overweight. Therefore, limiting junk food availability in schools could help reduce obesity rates.

Band 8 Tip: Every paragraph should have one clear point developed with logic — not multiple undeveloped ideas.

Linking Sentences Smoothly

To achieve natural flow, connect your sentences with logical transitions:

Purpose

Useful Connectors

Adding ideas

furthermore, in addition, moreover

Giving reasons

because, since, as a result of

Showing contrast

however, on the other hand, while

Providing examples

for example, for instance, such as

Drawing conclusions

therefore, consequently, thus

Example:

Public transport reduces pollution because it carries many passengers at once. As a result, fewer private cars are used, which lowers overall emissions.

✅ Keep connectors varied and relevant; avoid beginning every sentence with also or moreover.

Developing Balanced Arguments

In Discussion or Advantages/Disadvantages essays, you must present both perspectives clearly and fairly before expressing your own opinion.

Example (Discussion Essay):

Some people believe that working from home increases productivity. They argue that employees can focus better without commuting or office distractions. However, others feel it reduces teamwork and communication, as spontaneous collaboration is harder online.

Both sides are explained logically before giving a conclusion — this balance is key to Task Response Band 8+.

Using Realistic and Relevant Examples

Non-native speakers often lose marks due to article misuse.

  • Use “a/an” for general or first mention (a new policy).
  • Use “the” for specific reference (the new policy introduced last year).
  • Omit articles with general plurals (Students need guidance).

Practice Tip: Read BBC or The Guardian articles and note how writers use a, an, and the naturally.

Avoiding Overgeneralisation

Statements that are too broad or absolute reduce accuracy.
Everyone prefers online education now.
Many students prefer online education due to flexibility, though traditional learning remains valuable.

Precision demonstrates mature argumentation.

Developing Cause–Effect Logic

Strong essays show cause–effect relationships, not just lists of facts.

Example:

Overpopulation leads to housing shortages. As cities become crowded, property prices rise, making housing unaffordable for low-income families.

✅ The “because–therefore” connection keeps the logic tight and easy to follow.

Expanding with Contrast and Concession

To sound sophisticated, acknowledge an opposing viewpoint briefly, then reinforce your own.

Example (Opinion Essay):

Although some argue that advertising encourages consumerism, it also provides essential information about products and services that people need.

This technique adds depth and helps reach Band 8–9 for coherence and complexity.

Example: Weak vs Strong Paragraph

Weak (Band 6)

Strong (Band 8)

People use social media a lot. It can be good or bad. It helps people talk.

Social media has revolutionised communication by enabling real-time global interaction. For instance, platforms like LinkedIn allow professionals to collaborate across continents, promoting business and knowledge sharing. However, excessive use can lead to distraction, so balance is essential.

Band 8 Tip: Notice the strong example, linking, and contrast — all in one paragraph.

Mini Practice

Take this idea: “Government investment in public transport reduces traffic problems.”

Expand it into a full paragraph using the PEEL method.
Sample:

Government investment in public transport can reduce traffic congestion significantly. Improved buses and metro systems encourage people to leave their cars at home. For example, Singapore’s expansion of its MRT network reduced city-centre traffic by nearly 25% within five years. Therefore, prioritising public transport benefits both commuters and the environment.

Quick Self-Check

Before submitting your essay:

  • Does each paragraph follow a clear logic (PEEL)?
  • Have I used realistic, relevant examples?
  • Did I connect ideas with appropriate linkers?
  • Is there at least one cause–effect or contrast relationship?

If yes, you’ve achieved Band 7 + development and coherence.

Summary & Next Steps

Mastering Developing Arguments & Examples ensures your essays feel persuasive, focused, and well-organised.
Instead of writing more, write deeper — examiners reward explanation, not enumeration.

Next, explore Formal Tone & Style to learn how to refine your academic voice and avoid informal expressions.
Or revisit the IELTS Writing Overview: Format, Scoring & Key Skills page for your complete Writing roadmap.
You can also check examiner-verified advice at IELTS.org.